Transamerica | Rebranding & launch
As a senior member of the creative team, I played a key role in developing best practices and guidelines for the new visual brand identity of Transamerica. This encompassed typography styles, color relationships, iconography, photography, shape systems, infographics, and illustrations. During this period, I also created a library of more than 200 illustrations, featuring characters, props, spot illustrations, and scenes.
CLIENT | Transamerica