Eric Col|  Principal, Creative
As a Senior Brand Designer and Art Director with over 15 years of experience, I am passionate about creating best-in-class design systems that convey the vision, values, and voice of diverse clients. I collaborate with in-house teams and external partners to develop compelling visual brand identities, launch experiences and collateral materials that resonate with the target audience and exceed desired goals.
I have worked with clients across various sectors, including health, finance, technology, food, and nonprofit. Some of my noteworthy projects include Transamerica, IFF, Henry Ford Health, Stanford Health, UCHealth, Michigan State, Vitalant, Canvas Credit Union, Food Network's Alton Brown, Goodwill, Pfizer Foundation, Feeding America, Gary Community Ventures and The Ad Council. 
Brand Designer | Art Director
eric@colelab.com
CORE COMPETENCIES:
• Brand Design
• Art Direction
• Strategic Thinking
• Visual Storytelling / Presentations
• Illustration